Why is trade promotion management still relevant in the digital age?


Rimsha Salman

9/8/2022 0 min read

Every business depends on the sale of its products or services and for any business to grow, using different strategies to promote your product is very important. In this digital age, for the customers to keep coming back, the management needs to come up with new interactive and eye-catching promotion techniques. Trade promotion management is the key to driving sales, promoting your product, building relations with the retailers, gaining loyal customers, and building market share.

The different types of trade promotions include a display in stores, sales contests, deals and discounts, rebates, and bundles. These promotions can easily be used by marketers to sell their products to other businesses and customers. Since it's the digital age and a lot of people tend to shop online and spend hours surfing the internet, it would be beneficial for businesses to go digital with their trade promotions. The trade promotions can then also be marketed to the target audience by promoting products or services through social media, websites, emails, etc.

Trade promotion management can also help in this digital age by increasing the reach of your product because everyone can't visit a store, but everyone has access to the internet. This will increase the demand for the product resulting in a significant rise in the order size, which would improve the order-to-cash cycle. As a result, this will lead to more profits for the companies and increased return on investment.

This digital age has brought a lot of awareness among people and so, promoting your product or service is one of the most important parts of a company. Irrespective of the size of the company, there are several ways a company could benefit from trade promotions and so this will always be a very relevant and meaningful option.